Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…
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Adjacency businesses in classified portals (that is, services related to the transaction that go beyond the core portal search), have become en vogue as strategic levers. However, they cannot be your prime strategy. Nota bene: This is a lengthier article than the ones I usually put on my blog. This…
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Why the app economy and user centricity are hardly best friends. One of the things that really bug me me is the “user first” song that virtually every (Valley-based) company merrily sings. And few really live up to. LinkedIn tells me in bold meaningful statements and videos that they always…
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Aka: How AirBnB has managed to completely alter social behaviour systems though not being so different from the rest of the hospitality industry in many regards My wife Miriam and me are big fans of AirBnB. We made use of its offers many, many times. Just like right now. We…
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There are few tech topics today that attract more public attention than AI, Artificial Intelligence. Not even Blockchain. Not even Bitcoin. Certainly not Big Data, which has already gone past its hype cycle peak. However, most of what is currently being said and written on AI is based on a…
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B2C in digital businesses today is no fun at all. And it keeps getting more and more difficult. Very generally speaking, being in B2C means you need customers. Loads of them. So customer acquisition costs (CAC) are crucial to you. With two exceptions: You have a product that only you can…
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If you have no idea about the inner mechanics of Blockchain and only think it’s the hottest shit on Earth, allowing you to make loads of money via Bitcoin or Ether, don’t read further. In all other cases, be my guest: In the seventeenth century Thomas Hobbes created an opus…
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Back in the ancient times of Greek heyday the now-Latin “deus ex machina” (god in the machine) was a concept that was used in theatre to bring an easy solution to a difficult situation with no hope for quick resolve: The playwright got lost in his own architecture of drama?…
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Aka: How social curation killed editorial curation. My wife and me used to backpack a lot (that was before we got a kid one year ago). And no matter which country we traveled to, be it Cambodia, Vietnam, Brazil, India, Taiwan, Myanmar, South Africa, etc., Lonely Planet was always an…
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