Product Design Mechanics #6: The PDM of Market Dominance Flip aims at an end game that switches the power from many local spokes to one central hub. In most countries of the world, the last years could have been labeled the “food delivery wars”: Various digital-enabled players, e.g., Lieferando and…
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Product Design Mechanics #2: How direct network effects are at the core of many social phenomena, why they count among the strongest Product Design Mechanics, and how to bake them into your own products. South Tyrol is a place designed by Gods for their own delight. Sublime mountain ranges, rising…
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Product Design Mechanics #1: How the orchestration of Interleaved Activity Cycles can help to defy the laws of physics. There is no sound, just pure silence. It’s a silence your mind can’t bear, for it is completely unnatural; a complete, perfect silence. Your gaze rests on that small device that…
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Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…
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Why the app economy and user centricity are hardly best friends. One of the things that really bug me me is the “user first” song that virtually every (Valley-based) company merrily sings. And few really live up to. LinkedIn tells me in bold meaningful statements and videos that they always…
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