Product Design Mechanics #7: Infrequent needs are a challenge when designing products and business models. But there is a way out. Let’s go piggy-back! There are products — including very useful products that all of us depend on — that still have a built-in disadvantage thanks to their very nature.…
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Product Design Mechanics #6: The PDM of Market Dominance Flip aims at an end game that switches the power from many local spokes to one central hub. In most countries of the world, the last years could have been labeled the “food delivery wars”: Various digital-enabled players, e.g., Lieferando and…
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Product Design Mechanics #5: We look at a pattern where business models applying the PDM at hand put companies under pressure to buy their product. Interestingly, these business models are most often sailing under the flag of transparency and democratization. Not all is what it seems. This holds true ever…
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Product Design Mechanics #3: Addiction is not necessarily a bad thing – if you are the very designer who knows how to bake it into your product. Non-Transferable Assets is a PDM that gives you a structure recipe how to do it. When I was in my teens, smoking cigarettes…
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It is not the product that matters for the product to be successful, after all: welcome to the age of ‘Product Design Mechanics’ … The Middle Ages were also named the dark ages, as the speed of progress was not at its peak – mildly spoken … in many cases…
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Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…
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Adjacency businesses in classified portals (that is, services related to the transaction that go beyond the core portal search), have become en vogue as strategic levers. However, they cannot be your prime strategy. Nota bene: This is a lengthier article than the ones I usually put on my blog. This…
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