Product Design Mechanics #6: The PDM of Market Dominance Flip aims at an end game that switches the power from many local spokes to one central hub. In most countries of the world, the last years could have been labeled the “food delivery wars”: Various digital-enabled players, e.g., Lieferando and…
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B2C in digital businesses today is no fun at all. And it keeps getting more and more difficult. Very generally speaking, being in B2C means you need customers. Loads of them. So customer acquisition costs (CAC) are crucial to you. With two exceptions: You have a product that only you can…
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