Product Design Mechanics #4: When decision making, cost bearing, and being the decision’s beneficiary are not represented by the same person, there lies a pot of gold right in front of you. The 80s were the time when I first got in touch with computers. Back then, the term hacking…
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B2C in digital businesses today is no fun at all. And it keeps getting more and more difficult. Very generally speaking, being in B2C means you need customers. Loads of them. So customer acquisition costs (CAC) are crucial to you. With two exceptions: You have a product that only you can…
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