Why the app economy and user centricity are hardly best friends. One of the things that really bug me me is the “user first” song that virtually every (Valley-based) company merrily sings. And few really live up to. LinkedIn tells me in bold meaningful statements and videos that they always…
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B2C in digital businesses today is no fun at all. And it keeps getting more and more difficult. Very generally speaking, being in B2C means you need customers. Loads of them. So customer acquisition costs (CAC) are crucial to you. With two exceptions: You have a product that only you can…
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