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Category: Real Estate

A ‘user first’ manifesto for marketplaces

Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…

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Adjacencies are no silver bullet for classified portals

Adjacency businesses in classified portals (that is, services related to the transaction that go beyond the core portal search), have become en vogue as strategic levers. However, they cannot be your prime strategy. Nota bene: This is a lengthier article than the ones I usually put on my blog. This…

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