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Category: Attention economy

A ‘user first’ manifesto for marketplaces

Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…

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The app economy’s “Closed New World”

Why the app economy and user centricity are hardly best friends. One of the things that really bug me me is the “user first” song that virtually every (Valley-based) company merrily sings. And few really live up to. LinkedIn tells me in bold meaningful statements and videos that they always…

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