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Category: Attention economy

Riding piggy-back

Product Design Mechanics #7: Infrequent needs are a challenge when designing products and business models. But there is a way out. Let’s go piggy-back! There are products — including very useful products that all of us depend on — that still have a built-in disadvantage thanks to their very nature.…

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The common ground of masks and meshes of men

Product Design Mechanics #2: How direct network effects are at the core of many social phenomena, why they count among the strongest Product Design Mechanics, and how to bake them into your own products. South Tyrol is a place designed by Gods for their own delight. Sublime mountain ranges, rising…

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A ‘user first’ manifesto for marketplaces

Digital marketplaces can be built by adopting one of (at least) two mindsets: Put the user/consumer first? Or rather the business partner/seller? My firm belief is that in almost all cases, user focus is a mandatory prerequisite to success. Digital marketplaces are everywhere. There is Amazon’s eponymous representative, to begin…

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The app economy’s ‘Closed New World’

Why the app economy and user centricity are hardly best friends. One of the things that really bug me me is the “user first” song that virtually every (Valley-based) company merrily sings. And few really live up to. LinkedIn tells me in bold meaningful statements and videos that they always…

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